Social Networks
From Abelard UK
Social networks have been extremely successful at attracting a very large audience.
Facebook, Myspace and for a younger audience Bebo have grown very rapidly to millions, even hundreds of millions, of members, primarily as they enable social ties to be maintained online.
Although not designed for business, many business people do of course participate in these platforms and it’s possible for small businesses to integrate their activities into their personalities as individuals in a way that attracts business to them.
In many ways, social networks are populated by a consumer market, whereas business social networks tend to be populated by a business network, so the nature of the small business’s products and services will determine what strategy for social networking the business should use.
